Events Coordination and Operational Execution

• Coordinate the operational planning and delivery of approved marketing and corporate events, including conferences, launches, customer events, exhibitions, roadshows and corporate functions. 
• Develop and maintain detailed event plans, project timelines, task schedules, checklists and supporting documentation in line with approved event objectives, concepts and scope. 
• Coordinate approved event requirements, including venues, catering, audiovisual services, decor, entertainment, branding, gifting and related logistics. 
• Coordinate invitations, RSVPs, guest lists and attendee communications in line with agreed stakeholder and communication plans. 
• Coordinate event logistics before, during and after events, and track completion of agreed activities and deliverables. 
• Provide hands-on operational support at events and address routine execution issues within agreed parameters. 
• Escalate material operational issues, scope changes, additional expenditure and decisions requiring approval to the Brand Manager. 
• Conduct pre-event readiness checks to confirm that suppliers, logistics, branding, equipment and stakeholder requirements are in place. 
• Implement approved contingency arrangements and escalate emerging risks or changes that could affect delivery. 
• Coordinate internal event roles and responsibilities and maintain visibility of agreed deliverables, deadlines and dependencies. 
• Check event environments, collateral and touchpoints against approved concepts, brand guidelines and customer experience requirements. 
• Coordinate post-event debriefs and consolidate feedback, results, lessons learned and recommended operational improvements. 
• Maintain reusable event-planning templates, checklists and lessons learned to improve execution consistency. 

Sponsorship, Activation and Promotional-Item Coordination

• Coordinate the operational implementation of approved sponsorship initiatives, from detailed planning and activation preparation through to delivery and close-out.
• Maintain an accurate central sponsorship calendar and supporting documentation for approved sponsorship arrangements.
• Track contracted sponsorship rights, benefits, obligations, deadlines and deliverables, and escalate gaps or risks to the Brand Manager.
• Coordinate approved sponsorship-related branding, hospitality, ticket allocations, promotional opportunities and activation requirements.
• Liaise with sponsorship partners, rights holders, agencies and internal stakeholders regarding agreed operational activities and deliverables.
• Compile information required by the Brand Manager to assess prospective sponsorship opportunities, without independently determining sponsorship fit or approval.
• Coordinate the execution of approved customer, consumer, dealer, partner and employee-facing brand activations.
• Translate approved campaign objectives, concepts and scope into detailed activation plans, timelines and operational requirements.
• Coordinate promotional teams, branded collateral, merchandise, displays and related activation logistics.
• Conduct operational quality checks against approved concepts, scope and brand guidelines, and escalate material deviations.
• Capture outcomes, stakeholder feedback, photographs and supporting evidence for post-activation and sponsorship reporting.
• Coordinate the sourcing and administration of branded promotional items by obtaining quotations, maintaining documentation, arranging samples and supporting the approval process.
• Coordinate orders only after supplier, product, cost and quantity approvals have been obtained from the Brand Manager or other authorised approver.
• Track the production, quality checking, receipt, stock control and distribution of approved promotional items.
• Monitor promotional-item stock levels and anticipated demand and provide information to support replenishment and purchasing decisions.
• Maintain a consolidated register of sponsorship commitments, benefits utilised, outstanding rights and key delivery deadlines.
• Identify potential opportunities to improve the operational activation of sponsorships and submit recommendations to the Brand Manager for consideration.
• Support consistent execution of the brand across physical event, sponsorship and activation touchpoints.

Supplier Coordination, Budget Tracking and Administration

• Obtain and coordinate quotations and support supplier documentation in accordance with procurement and company requirements. 
• Prepare operational briefs for agencies, venues, production partners and suppliers based on approved concepts, scope, budgets and event or activation requirements. 
• Coordinate approved suppliers and monitor timelines, quality requirements, deliverables and contractual commitments. 
• Track supplier delivery against approved quotations and scopes of work, and escalate material delays, quality concerns, cost changes or scope deviations. 
• Support the Brand Manager and relevant procurement stakeholders with supplier comparisons, evaluation information and appointment documentation. 
• Maintain effective day-to-day working relationships with appointed agencies, venues, production companies and suppliers. 
• Verify supplier outputs and supporting documentation against approved quotations and scope before invoices are submitted for processing. 
• Maintain accurate budget trackers for approved events, sponsorships and activations. 
• Monitor committed and actual expenditure against approved budgets and promptly flag potential or actual variances to the Brand Manager. 
• Coordinate purchase orders, invoices, approvals and supporting financial documentation. 
• Maintain visibility of outstanding purchase orders, invoices and financial commitments to support budget forecasting and reconciliation. 
• Maintain accurate and accessible records of quotations, approvals, contracts, event plans, supplier documentation and reports. 
• Support the Brand Manager with budget reconciliation and expenditure reporting. 
• Maintain an audit trail of approved commercial decisions, supplier appointments, scope changes and supporting documentation. 
• Capture and report on supplier delivery against agreed requirements following major initiatives. 
• Identify potential cost efficiencies and submit recommendations for approval without compromising approved brand, experience or quality requirements.

Stakeholder Coordination, Reporting and Continuous Improvement

• Work collaboratively with Marketing, Sales, Product, Customer Experience and other internal stakeholders to coordinate the execution of approved initiatives. 
• Act as the day-to-day operational coordination point for allocated events, sponsorships and activations. 
• Communicate approved project requirements, responsibilities, milestones, deadlines and progress updates to relevant stakeholders. 
• Coordinate routine operational engagement with agencies, sponsorship partners, rights holders and suppliers. 
• Refer strategic, commercial, relationship-sensitive or senior stakeholder matters to the Brand Manager. 
• Maintain an up-to-date operational calendar of approved and planned events, sponsorships and brand activations. 
• Track agreed performance indicators and compile supporting delivery information for the Brand Manager. 
• Compile accurate and timely post-event, sponsorship and activation reports. 
• Support the collection and consolidation of agreed measures such as attendance, engagement, leads generated and brand exposure. 
• Capture and communicate lessons learned and operational recommendations for future initiatives. 
• Escalate emerging risks, dependencies, delays, stakeholder concerns and decisions requiring management direction. 
• Consolidate recurring stakeholder feedback and operational insights for review by the Brand Manager. 
• Coordinate post-initiative debriefs for strategically important or complex activities, with the Brand Manager leading where senior or key external stakeholders are involved. 
• Maintain forward visibility of upcoming activities, dependencies and capacity requirements to support Marketing team planning. 
• Share approved lessons learned and execution practices with Marketing colleagues.

Brand Execution and Operational Quality Checks

• Support the implementation of events, sponsorships and activations in line with approved brand guidelines, positioning, concepts and marketing objectives. 
• Conduct operational checks of event environments, signage, displays, promotional materials, branded merchandise and physical brand elements against approved requirements. 
• Conduct pre-event and on-site checks to identify brand, presentation, delivery or customer experience concerns. 
• Address routine execution issues within agreed parameters and escalate material brand, creative or customer experience deviations to the Brand Manager. 
• Coordinate with appointed agencies and suppliers to support the accurate execution of approved creative concepts and brand requirements. 
• Observe and capture customer and stakeholder experience issues during key events and activations and report these to the Brand Manager. 
• Coordinate the collection of stakeholder and attendee feedback where this forms part of the approved initiative plan. 
• Consolidate feedback, lessons learned and execution recommendations for consideration in future plans. 
• Promote professional presentation, attention to detail and consistent operational execution across marketing-led events and experiential activities.