Product & Portfolio Strategy

• Define the VAPS product and portfolio strategy, including the evolution of Sayf and CareGuard.
• Own the portfolio roadmap, priorities and investment decisions.
• Ensure propositions address identified customer, market and commercial needs.
• Oversee product development and delivery, ensuring initiatives are delivered to the required scope, quality, timeline and commercial objectives.
• Drive continuous product enhancement, innovation and optimisation.
• Translate customer, partner and market insights into product and proposition improvements.
• Identify and evaluate opportunities for new VAPS products, services, partnerships and adjacent propositions.
• Ensure appropriate product governance and performance measurement across the portfolio.

Commercial Growth & Revenue Management

• Develop and execute the VAPS go-to-market and growth strategy.
• Drive revenue, subscriber acquisition, activation, conversion and retention.
• Lead strategic distribution and B2B partnerships, while identifying opportunities to expand the VAPS ecosystem through new partners, channels and embedded propositions.
• Own pricing, packaging and commercial propositions.
• Define VAPS marketing and customer acquisition requirements and work with Group Marketing and channel teams to deliver them.
• Identify and develop new markets, customer segments and distribution opportunities.
• Build and maintain a strong commercial pipeline and ensure appropriate account management of strategic partners.

Financial Management & Portfolio Profitability

• P&L accountability for the VAPS portfolio.
• Own revenue, OPEX, margin and profitability performance.
• Develop and manage the VAPS budget, forecasts and financial plans.
• Identify and execute opportunities to rationalise costs and improve operating efficiency.
• Ensure investment in products, people, technology and partnerships delivers appropriate commercial returns.
• Deliver agreed revenue, margin, profitability and return-on-investment objectives for the VAPS portfolio.
• Provide regular financial and performance reporting to Executive Management.

Operational & Customer Performance

• Collaborate with relevant stakeholders to ensure the end-to-end customer journey from acquisition, onboarding, engagement, retention and support.
• Ensure operational processes and customer support capabilities are aligned to the VAPS proposition.
• Coordinate implementation and operational readiness for major product, partner and commercial initiatives.
• Work with Group shared services including Customer Experience, D&E, IT, Finance, Human Capital and other functions to ensure effective delivery.
• Oversee third-party technology, product and service providers where applicable.
• Monitor customer, operational and service performance and address material issues affecting the customer experience or business performance.
• Ensure the VAPS operating model evolves appropriately as the portfolio and customer base scale.

People & Leadership

• Lead, develop and motivate the VAPS team.
• Establish clear objectives, KPIs and accountability across the portfolio.
• Recruit and develop the capabilities required to execute the VAPS strategy.
• Provide direction and leadership to dedicated and support VAPS resources across product, partnerships, marketing and customer operations.
• Build a high-performance, commercially focused and customer-centric culture.
• Ensure effective collaboration across VAPS and the broader Group.
• Develop organisational capability in line with the future growth and diversification of the VAPS portfolio.