Africa Sales Lead
Position summary
Introduction
Job description
Key Responsibilities
Sales Pipeline Development & Opportunity Generation
- Collaborate with Regional Sales Managers to identify, qualify, and pursue new sales opportunities across assigned territories.
- Generate and maintain a healthy sales pipeline through proactive prospecting, lead generation, and cold-calling activities.
- Support reseller sales teams in managing active opportunities and accelerating sales conversions.
- Conduct structured market and customer prospecting to identify high-growth sectors and potential customers.
- Manage and respond to leads generated through internal and external channels within agreed turnaround times.
- Implement lead-nurturing strategies to improve conversion rates and pipeline movement.
- Use CRM systems to maintain pipeline visibility, forecast sales performance, and ensure data integrity.
- Conduct territory opportunity mapping to identify under-serviced markets and growth opportunities.
Revenue Growth & Territory Management
- Achieve monthly, quarterly, and annual revenue and installation targets.
- Develop and execute territory-specific sales strategies aligned with business growth objectives.
- Maximise opportunities through collaboration with internal sales channels, including dealer, insurance, and banking divisions.
- Grow market penetration within existing customer databases in partnership with reseller networks.
- Conduct competitor analysis, market trend reviews, and territory performance assessments.
- Identify emerging opportunities and implement corrective actions where performance gaps exist.
- Provide recommendations to support territory expansion and market development strategies.
Customer Relationship Management & Service Excellence
- Build and maintain strong relationships with customers, resellers, and key stakeholders.
- Deliver professional sales presentations and proposals to customers and executive-level stakeholders.
- Maintain in-depth knowledge of Tracker products, solutions, and industry developments.
- Manage customer enquiries, escalations, and service issues effectively.
- Conduct customer engagement activities to improve satisfaction, retention, and account growth.
- Support customer retention initiatives to minimise churn and enhance lifetime customer value.
- Ensure a consistent customer experience across all reseller and sales channels.
Sales Enablement, Reporting & Compliance
- Complete all sales administration requirements, including quotations, reporting, forecasting, and documentation.
- Achieve required sales activity levels, including customer visits, presentations, follow-ups, and prospecting activities.
- Train and support reseller sales teams on Tracker products, systems, and sales processes.
- Prepare and submit accurate sales forecasts, reports, and territory updates.
- Develop sales enablement materials and reseller toolkits.
- Ensure compliance with company policies, governance requirements, and approved pricing structures.
- Monitor and analyse sales performance metrics to support informed decision-making.
Minimum requirements
Qualifications
Essential
- Grade12(Matric)
· National Diploma in Sales Management, Business Management, Marketing, or a related field (NQF 6)
- Advantageous: Bachelor's Degree in Business Management, Sales, Marketing, or a related discipline
Essential
- Minimum 7 years' proven sales experience within Corporate, Business-to-Business (B2B), Automotive, Fleet Management, or Technology sales environments.
- Demonstrated track record of achieving and exceeding revenue targets.
- Experience managing complex sales cycles and engaging with senior-level stakeholders.
- Strong understanding of corporate procurement and buying processes.
- Experience with CRM systems, pipeline management, and sales forecasting.
- Advanced proficiency in Microsoft Office (Excel, PowerPoint, and Word).
· Valid driver's licence.
- Valid passport with a minimum of six open pages and at least twelve months validity remaining.
- Willingness and ability to travel extensively throughout Africa and the Middle East.
- Ability to travel at short notice when required for strategic sales opportunities.
- Fluency in English.
- French and/or Portuguese language proficiency will be advantageous.
Advantageous
- Experience working within African and Middle Eastern markets.
- Experience managing reseller, partner, or distributor networks.
- Experience in vehicle tracking, telematics, fleet management, security technology, or related industries.
Key Competencies
· Sales pipeline management
· Lead generation and prospecting
· Territory planning and management
· Revenue growth and business development
· CRM management and sales reporting
· Sales forecasting
· Market research and competitor analysis
· Customer relationship management
· Presentation and proposal development
· Partner and reseller management
· Negotiation and closing skills
· Commercial acumen
· Results driven
· Customer focused
· Persuasive and influential
· Relationship building
· Problem solving and decision making
Why Join Tracker?
Join a dynamic and innovative organisation that is committed to customer excellence, growth, collaboration, and accountability. This is an exciting opportunity to play a key role in expanding Tracker's footprint across Africa and the Middle East while working alongside passionate professionals dedicated to delivering exceptional business results and customer value.