Digital Growth & Performance Marketing

• Develop and execute Tracker's digital marketing strategy and roadmap in support of customer, brand and commercial growth objectives.
• Lead performance marketing across paid search, paid social, display, programmatic and retargeting channels.
• Drive efficient customer and lead acquisition through active management of CAC, CPA, CPL, ROAS, conversion rates and lead quality.
• Analyse campaign, audience, channel, creative and customer behaviour data to identify growth and optimisation opportunities.
• Lead SEO and AI-enabled search/discovery optimisation initiatives.
• Develop an integrated digital channel strategy across discovery, consideration, acquisition, conversion and retention.
• Establish a disciplined test-and-learn approach across audiences, creative, propositions, channels and investment strategies.
• Monitor emerging digital platforms, technologies and customer behaviours and assess their commercial application.
• Oversee end-to-end production and quality assurance of digital campaign collateral.

Conversion, Data & Optimisation

• Own conversion performance across the end-to-end digital acquisition funnel.
• Develop and lead a structured Conversion Rate Optimisation (CRO) and experimentation programme.
• Drive A/B and multivariate testing across landing pages, forms, customer journeys, messaging and propositions.
• Establish KPIs, measurement frameworks, attribution methodologies and dashboards connecting marketing activity to commercial outcomes.
• Identify customer drop-off points and lead initiatives to address conversion barriers.
• Translate customer and digital performance data into actionable business recommendations.
• Strengthen the use of first-party data for segmentation, targeting and personalisation.
• Partner with Product, Technology, Data, Sales and Customer Experience teams to optimise customer acquisition journeys.

Marketing Technology, AI & Digital Platforms

• Optimise advertising, web analytics, CRM, Customer Data Platform and marketing automation technologies.
• Develop and maintain a prioritised MarTech capability roadmap.
• Identify opportunities to deploy AI, automation, predictive analytics and GenAI across digital marketing activities.
• Partner with Technology and Data teams to improve tagging, measurement, data quality, platform integration and customer identity capabilities.
• Evaluate emerging MarTech solutions based on business value, scalability, customer impact, integration requirements and total cost of ownership.
• Act as custodian of Tracker's website, landing pages, social media channels and associated marketing technology assets.
• Oversee website content, forms, live-chat functionality and digital platform integrations.
• Monitor website performance, availability and customer experience, coordinating enhancements and issue resolution.

Commercial & Agency Leadership

• Own and manage the digital marketing budget and allocate investment according to performance and commercial opportunity.
• Demonstrate measurable ROI and commercial contribution from digital marketing investment.
• Manage and challenge digital agencies, media partners, technology vendors and specialist suppliers against agreed KPIs.
• Develop business cases for significant digital, media and MarTech investments.
• Lead structured supplier and agency performance reviews.
• Act as Tracker's digital marketing subject matter expert.
• Translate digital performance, customer behaviour and technology developments into clear recommendations for senior stakeholders.
• Maintain effective governance across budgets, campaigns, suppliers, customer data and digital-platform access.

People Leadership

• Lead and develop the Digital Marketing team in alignment with Tracker's values and strategic priorities.
• Establish clear objectives, KPIs and individual accountabilities.
• Build a high-performance culture focused on innovation, accountability, customer experience and execution excellence.
• Coach and develop team members while strengthening future digital capability.
• Manage workforce capacity, capability and succession requirements.
• Promote collaboration across Marketing and the wider organisation.

Financial Management

• Develop and manage annual operating and capital budgets.
• Monitor digital marketing expenditure against forecasts and business plans.
• Analyse financial variances and implement corrective actions.
• Identify opportunities to improve marketing efficiency and return on investment.
• Ensure supplier expenditure delivers appropriate quality and commercial value.
• Develop financial motivations and business cases for major investments.
• Maintain strong financial governance and minimise unnecessary expenditure and financial leakage.